SEO, or Search Engine Optimization, is the practice of optimizing a website to rank higher in search engine results and attract more relevant traffic. This is done through a variety of techniques, such as keyword research, content optimization, and link building. SEO is important because it helps your website show up in search engine results when people search for keywords related to your business or website. This can lead to increased traffic, higher brand awareness, and more qualified leads for your business. By improving your website's SEO, you can increase its visibility and appeal to search engines, ultimately leading to more success and growth for your business.