ON-PAGE SEO refers to the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Some of the key elements of on-page SEO include the page's title and meta description tags, header tags, and the content of the page itself. It's important to ensure that the content of the page is relevant and high-quality, and that it includes relevant keywords for the page's topic. The HTML source code of the page should also be optimized, including the use of header tags and the proper use of alt tags for images. By optimizing these and other on-page elements, it is possible to improve the ranking of a webpage in search engine results.
OFF-PAGE SEO refers to the techniques and strategies that are used to improve a website's search engine rankings by building links from other websites. This can be achieved through a variety of tactics, including guest blogging, social media marketing, and link building. By building high-quality, relevant links from other websites, a business can demonstrate to search engines that its website is a valuable and trustworthy source of information, which can help to improve its ranking in search engine results pages. Off-page SEO can be an effective way to boost the visibility and credibility of a website, but it is important to use tactics that are aligned with search engine guidelines to avoid penalties.
TECHNICAL SEO refers to the practice of optimizing a website's technical components in order to improve its visibility and ranking in search engine results pages. This can include optimizing a website's code and structure, improving its speed and mobile responsiveness, and ensuring that it is easy for search engines to crawl and index its content. Technical SEO is a critical aspect of overall search engine optimization efforts because it helps to ensure that a website is technically sound and can be easily accessed and understood by search engines. This can include tasks such as setting up and verifying webmaster tools, creating and submitting sitemaps, and fixing crawl errors. By paying attention to technical SEO, businesses can help to ensure that their websites are optimized for search engines and able to attract and retain a large audience.